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Just Do It Turns 25 years Old!

Nike is celebrating the 25th anniversary of arguably one of the best advertising slogans in history: Just Do It. While the phrase has become synonymous with much more than just the company’s swoosh symbol, many are unaware of the slogan’s scandalous inspiration. The first commercial featuring the phrase starred 80-year-old Walt Stack, who ran 17 miles every morning. In a perfect ‘Just do it’ moment, Stack says that in order to keep his teeth from chattering in the winter, he leaves them in his locker. The ‘Just Do It’ campaign could be described as one of the most successful in the history of advertising. Launching in 1988, the slogan is instantly recognisable and a key aspect in the brand’s success.

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